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Video Conferencing as the Future of Business Meetings

by | Jul 24, 2020 | Video Call, Virtual Life

The COVID-19 pandemic has brought video conferencing solutions to the forefront of communication. In a matter of weeks, businesses have transformed and learned how to use different remote communication tools to stay operational.

Video conferencing has always been a part of the business. However, it is only during the coronavirus crisis that businesses have started paying serious attention to it. With most businesses now fully using video solutions for communication, it is only a matter of time before they fully adopt remote working.

And this is already happening. 

For example, tech giants like Shopify and Quora announced a couple of weeks ago that they are now fully remote companies. More small- and mid-size companies are following suit

However, as companies switch to video teleconferencing, various challenges have to be addressed

One of the challenges is the learning curve.

Employees who are not proficient at using video teleconferencing solutions may have a difficult time executing their duties, especially those requiring real-time collaboration.

Company leaders should not assume all employees are conversant with video communication tools. Training sessions should be held regularly to enable employees take full advantage of the features and capabilities of the video teleconferencing solutions.

Why Video Teleconferencing is the Future

Video conferencing will be a staple communication tool for business in the coming years for various reasons:

More Personal Communication

Video makes communication more personal by allowing you to see the person or people that you are engaging with. Video takes communication a notch higher above phone calls and emails. 

During a video conferencing call, you can know the impact of your communication with prospects by taking cues from their visual expressions and tones. Customers also love a brand when they can talk to a real person rather than email or chat with them through live chat.

Save time and Money

Business relationships can thrive through in-person meetings and networking. However, these options can also be time-consuming and costly. 

When your sales employees are always on the road making presentations, they can get worn out quickly. Moreover, your travel budget will significantly increase.

Video can help you to save time and money. Through video, you can make presentations, watch your audience’s reaction, ask, and answer questions in real-time, etc. 

You can leverage on video to keep your costs of customer acquisition down and reach more people than you could through in-person meetings.

Onboarding Employees

Organizations can use video conferencing to educate and onboard new employees faster.

Most larger companies have their HR departments at the enterprise headquarters. The department needs to train and educate employees on various operational requirements for their roles.

Video conferencing makes it easy to train employees remotely. The training videos can be captioned and transcribed so that employees can go back to them to internalize the information presented.

Recording Tools

Gumzo and other video conferencing solutions allow virtual meetings to be recorded. By recording your meetings, you can ensure that no important information is missed. Apart from this, employees who cannot attend a meeting can be given the recordings at a later date.

While keeping minutes has been the standard way of determining the resolutions adopted at a meeting, it does not fully capture the participants’ points or emotions. 

On the other hand, video captures everything; from the tone of the voice to facial expressions. These body cues provide accurate information about the outcome of deliberations.

Promote Accessibility 

Video conferencing gives employees equal opportunities to participate and engage in meetings. For example, some teleconferencing solutions have transcription features. With this feature turned on, employees can follow the meetings without having to use their earphones. Employees that have disabilities, such as hearing loss, can also fully engage in the meetings thanks to these accessibility features.

As business challenges continue to evolve, web conferencing is rising to the occasion to address most communication challenges. In a post-COVID-19 business world, video conferencing will continue to grow and emerge as a primary communication medium for organizations.

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